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AI VISIBILITY & GEOMarch 20269 min read

Structured Data for AI Agents: Beyond Schema.org

Schema.org markup helps search engines understand your web page. But AI agents do not read web pages. They query data sources. The structured data they need is fundamentally different.

KEY TAKEAWAYS
Schema.org annotations describe web pages for search crawlers — they are not designed for AI agent consumption
AI agents need queryable typed fields, not HTML annotations embedded in web pages
ACN content objects are purpose-built for AI: ~30 typed fields per business, directly queryable via API and MCP
The shift from Schema.org to ACN is analogous to the shift from HTML to APIs — same data, different architecture

Why Schema.org Is Not Enough

Schema.org is brilliant for what it was designed for: helping search engine crawlers understand the content of HTML pages. When you add LocalBusiness schema to your website, Google can extract your business name, address, hours, and ratings from the page markup.

But AI agents do not crawl HTML pages. They make API calls. They use MCP tool connections. They query structured data sources. Asking an AI agent to parse Schema.org from an HTML page is like asking a modern application to parse data from a printed PDF — technically possible, but architecturally wrong.

DimensionSchema.orgACN Content Object
Embedded inHTML web pagesStandalone data layer (API/MCP)
ConsumerSearch engine crawlersAI agents
Access methodCrawl and parse HTMLAPI query or MCP tool call
VerificationNone (self-reported)Ed25519 cryptographic signatures
Update latencyDepends on crawl scheduleReal-time signed updates
AttributionNonePer-query citation logging

The ACN Content Object Model

An ACN content object is not an HTML annotation. It is a standalone, typed data structure with approximately 30 fields purpose-built for AI consumption:

  • Identity fields — id, slug, domain, name (unique identification)
  • Location fields — address (street, city, state, zip, lat, lng) for geographic queries
  • Operations fields — hours, services, priceRange, paymentMethods for practical questions
  • Semantic fields — facts, qa, description for natural language citation
  • Trust fields — provenance chain (hash, signature, verified status, public key)
  • Intelligence fields — citation count, completeness score, last cited timestamp
  • Attribute flags — 18 boolean fields (walkIns, wheelchair, delivery, etc.) for precise filtering

This is what "structured data for AI agents" actually means — not annotations on a web page, but a typed data object designed from the ground up for machine consumption.

Get your business into the data layer

Register on the ACN to create your structured content object — the data format AI agents actually consume.

Register Now →
FREQUENTLY ASKED QUESTIONS
Should I still use Schema.org?
Yes. Schema.org helps Google understand your website. ACN registration helps AI agents understand your business. They serve different systems.
Does the ACN replace Schema.org?
No. The ACN complements it. Use Schema.org for search engine visibility and ACN for AI agent visibility. Both are part of a complete digital presence strategy.
What structured data format does the ACN use?
JSON content objects with typed fields. Accessible via REST API and MCP server. No HTML parsing required by the consuming agent.

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