Why We Built GeoProof

Direct Answer: Word of Clout built GeoProof because local businesses have no visibility into what AI systems say about them. As ChatGPT, Perplexity, and Google AI become the primary way customers find local services, businesses need tools to measure and improve their AI presence — before competitors capture that traffic permanently.

A dentist in Miami asked us a simple question: "Why doesn't ChatGPT know my practice exists?"

She had 200 five-star reviews. A beautiful website. Twenty years serving her community. But when patients asked AI for a dentist recommendation, she wasn't in the answer. Her competitor down the street — with fewer reviews and less experience — was.

She didn't know why. Neither did her marketing agency. Nobody could explain what AI was seeing (or not seeing) about her practice.

That conversation is why GeoProof exists.

The Problem We Saw

Traditional SEO tools tell you where you rank on Google. They track keywords, backlinks, page speed. They've been essential for twenty years.

But they're blind to AI.

When someone asks ChatGPT "Who's the best dentist in Miami?" — there's no ranking to track. AI gives a direct answer. Either you're in it or you're not. And if you're not, you've lost that patient before you knew they existed.

We looked for tools that could show businesses what AI says about them. We found nothing. The entire category didn't exist.

What GeoProof Does

GeoProof answers the question every local business should be asking: "What does AI say about my business right now?"

Enter your website URL. In 60 seconds, GeoProof shows you:

Your GEO Score (0-100): A single number measuring how optimized you are for AI recommendations
AI Mention Analysis: What ChatGPT and Perplexity actually say when asked about your service category
Technical Audit: Schema markup, content structure, and local signals that affect AI visibility
Priority Fixes: Exactly what to change to improve your AI recommendations

No guessing. No theories. Actual data about how AI sees your business.

Why Local Businesses

We focused GeoProof on local service businesses — dentists, lawyers, plumbers, med spas, restaurants — for a specific reason: they're the most affected by AI recommendations and the least equipped to respond.

Enterprise companies have teams dedicated to AI strategy. Local businesses have a website they built five years ago and a marketing budget measured in hundreds, not thousands.

These businesses need simple, actionable information. "Here's what AI says about you. Here's what's wrong. Here's how to fix it." That's GeoProof.

Why Free

The GeoProof audit is free because awareness comes first. Most local businesses don't know AI visibility is a problem. They're still thinking about Google rankings while their customers are asking ChatGPT for recommendations.

A free audit shows them the gap. What they do next is up to them — implement fixes themselves, hire someone, or use our premium tools. But step one is knowing where you stand.

What's Next

GeoProof is the first product from Word of Clout focused on the AI visibility category. We're building tools that help businesses thrive in a world where AI is the first point of contact between customers and services.

The businesses that optimize for AI recommendations now will capture the market. The ones that wait will wonder what happened to their lead flow.

We're building for the businesses that want to move first.

See what AI says about your business

Run your free GeoProof audit →

Frequently Asked Questions

What is GeoProof?

GeoProof is a free AI visibility audit tool that shows local businesses what ChatGPT, Perplexity, and Google AI say about them. It provides a GEO Score from 0-100 and specific recommendations for improving AI recommendations.

Why did Word of Clout build GeoProof?

Word of Clout built GeoProof because local businesses have no visibility into what AI systems say about them. As AI becomes the primary way customers find local services, businesses need tools to measure and improve their AI presence.

Who is GeoProof for?

GeoProof is built for local service businesses — dentists, lawyers, plumbers, restaurants, med spas — any business that relies on customers finding them through search or AI recommendations.

Is GeoProof free?

Yes. The GeoProof audit is completely free. Enter your website URL and get your GEO Score, AI mention analysis, and improvement recommendations in 60 seconds.

What is a GEO Score?

A GEO Score measures how optimized your business is for AI recommendations, on a scale from 0-100. It evaluates schema markup, content structure, local signals, and AI mentions to determine how likely AI systems are to recommend your business.